Making good use of Testimonials

raspberry-ketone-testimonials1I worked with two clients this month, planning the content for their conference, coaching them and assisting in the delivery. I got these two emails from them.

Good morning Paul
I wanted to express my gratitude and appreciation for the work you did with us. It is rare to find someone who becomes so very vested in the success of a partner as much as you did with us. I believe that feeling resonated throughout the entire group. Wow!

Cheers and very much appreciated.

and the other….

Dear Paul,
Thank you so much for the dynamic and useful presentation you gave to our volunteer leaders on Tuesday. We have received a great deal of positive feedback, particularly related to the teams section. In fact, my Council used the information they gained from it the next day when presiding over their agenda. All VPs reported at the Board meeting that their administrative boards thought the sessions were informative, fun and helpful.
Again, thank you so much for an inspiring and educational day.

Both clients had never used someone in the role I played for them and both were delighted. In fact one has asked me to do some more work for them

Testimonials are wonderful, but useless in real terms other than to stoke your ego. The real benefit comes when they tell other people what you did for them. The big question is… do you get them to tell the people that you want to know?

How do you use your testimonials? Most people just put them on their website or on their materials.

I actively ask the client to recommend me to at least five people they know that could use me. I ask them if I can refer clients to them and if they would take a call from a client?

Feel free to share your ideas with us as well.

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